dianaschnuth

It’s time for the First Annual Soy Candle Blowout! (No pun originally intended… but that does have a nice ring to it, doesn’t it?)

See, I figure I can justify my candlemaking hobby if I actually recoup some of the money I spend on supplies. My losses have been steadily declining over the years, until 2008 is finally looking like the year I might actually turn a profit on this hobby. Granted, I’ve spent only a fraction of what I spent on supplies in previous years, but still. It’s all about learning how to maximize profit while still having a good time and making smelly-good candles for me and mine. Right?

I’ve had this idea in years past that I should really make a big push for Christmas sales, since that’s when I usually sell (and gift) the most candles. Last year, 72% of my annual sales were made in December alone; the year before, 65% were from November and December combined. So, I figure that if I can increase my visibility in the months leading up to the holiday season, all the better.

I’ve considered putting up an Etsy store to try to sell my candles, but I have the feeling I’d probably only sell to my friends and family (and co-workers), anyway. So, best to skip the middleman and just try selling direct from my blog!

For sale to the first people to e-mail me (since comments have been wonky lately), I have up for sale the following 3oz votives from my current inventory:

• Kahlua (three two one available)
• Cool Citrus Basil
• Creamy Coconut
• Hazelnut Coffee [SOLD]
• Vanilla Mint
• Lilac (available via Etsy)

The price is $4 per candle. If you need your candles shipped, we can discuss shipping charges via USPS. Along with your purchase, you also will receive a FREE tealight sample of another fragrance (of my choosing). These samples come two to a box and are perfect for deciding whether you like a scent well enough to buy a votive or mason jar candle. (Not so good for smelling up a whole room, though.) Also excellent stocking stuffers. These tealight samples usually sell for 50¢ for a box of two.

My normal M.O. is to take custom orders: say, two eggnog candles in quilted mugs, or a 10oz cranberry candle. I prefer not to have too much inventory laying around for too long; since I don’t have very many customers, I’d rather not make candles in advance and just hope they’ll sell. But, while I’m making these custom orders, I like to make additional small votives and tealights, either for myself (why do you think I got into this hobby?) or as gifts, or to sell like this. It’s helpful to have SOME inventory when a former boss e-mails me and says, “I need a holiday gift basket for the Secret Santa exchange — what can you do for me?” Since I’m such a small operation, I don’t exactly have the equipment to make multiple batches of candles, so a gift basket could take me a week to create, you know? Nice to be able to pull out a Cranberry and a Pumpkin Pie and some boxes of tealights and only have to make one or two “big” custom candles.

Point being, if you ever decide you want a soy candle, and you have a particular scent in mind (even a Bath & Body Works or Yankee Candle scent), just ask. Chances are, I’ll be able to oblige.

OK, enough rambling about candle crap that you probably don’t care about. Who wants some?

I first learned about Etsy from Dooce.com. Heather buys lots of interesting and kitschy prints and bags and whatnot, and posts about them on her site. Honestly, a lot of the things she posts about are a little too cute for me, so I didn’t really go check out Etsy just on her recommendation.

Later on, Aaron pointed out some video game related items that were posted on Etsy: earrings, specifically, I believe. It was at that point that I realized that there are all kinds of crafty people that make all kinds of crafty things, and I started looking for things that would suit my own style.

While I’ve found some interesting items that I haven’t actually bought, I have purchased an etched Buddha pendant, and I have some more purchases on the way this week, including a hand-thrown bowl (for burning incense on my Zen altar) and a cup/mug, and a triptych of Zen-inspired gicleé prints.

Maybe I’ll pull a Dooce and photograph my finds and post accolades as appropriate. We’ll see…

P.S. – I can’t deny the fact that I’ve considered making things to sell on Etsy myself — specifically, my soy candles, and maybe prints of my photographs. Honestly, though, I’m not sure they’d sell very well. I’d have to come up with some sort of gimmick to make them more saleable — holiday gift sets, or unique packaging, or something like that. I haven’t ruled it out, but I have plenty of other projects to keep me busy right now.

P.P.S. – Along those lines… If I were to start offering a weekly candle sale on my blog, to liquidate my current inventory (and actually make some off-peak income to keep funding my hobby), would I have any takers? Or would it really depend on the price? Leave feedback in the comments…

Just got done making a batch of Kahlua candles. Now the kitchen smells like coffee with a hint of chocolate. Mmm.

I really hate having multiple time-sensitive project ideas in my head, especially when I’m so under-motivated to actually *do* any of them. But… I’d really like to make a minor push for candle sales this holiday season. I have e-mail addresses for all of my former co-workers, and I know they like my candles, and I’d like to offer them some sort of deal — maybe a choice between free shipping and a tealight sampler pack or something.

Thing is, my candle website is horribly out of date, and needs a facelift and a new backend — um, that came out wrong. I mean, I need to redesign the site as well as make it database-driven instead of manually-updated. I need to photograph all the containers I have available, plus include other containers I can order online at a moment’s notice (these hex votives have been favorites of mine, for example).

That’s going to take some time, and I already have more vital things to tackle. Finding a job, retooling the LSM website (per the Board of Directors and Executive Director’s instructions), and NaNoWriMo, which isn’t so much an imperative as it is a personal goal/desire.

So, if I ultimately decide to do a sales push, and I don’t make time to get the website redone soon, it’ll have to be with some sort of catalog-style one-time thing. And I’ll have to hope that my former co-workers don’t get pissed at me for spamming them.